Product Management Playbook

Home » Product Management Playbook

The Playbook for Improving Day-to-Day Execution

3 Questions To Ask In Your Next Product Manager Job Interview

There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) candidate can ask the hiring managers. Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. You’ll improve the odds of [...]

2020-06-11T12:37:41-04:00June 11th, 2020|Categories: Product Management Playbook|Comments Off on 3 Questions To Ask In Your Next Product Manager Job Interview

How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product [...]

2020-05-28T15:19:49-04:00May 27th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

3 Signs That Product Paralysis Is Imminent and How to Avoid It

The initial stages of product paralysis begin the moment your company has its second product. Two products, two markets, two sets of users, two sets of priorities, etc. Enter product management into the equation.  Assuming your company deems the function of product management as something more than “the enhancement list department,” product management should be [...]

2020-05-28T10:43:13-04:00May 11th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on 3 Signs That Product Paralysis Is Imminent and How to Avoid It

WEBINAR: How To Become a Star Problem Solver By Focusing On Customer Outcomes

In this 30-minute webinar, you’ll see real-world examples that illustrate how the context of solving customer problems completely changes when the focus is on customer outcomes instead of just the problem itself. Learn how a stronger focus on customer outcomes helps you uncover and solve higher-impact problems and deliver solutions [...]

2020-05-28T10:48:03-04:00April 23rd, 2020|Categories: Product Management Playbook|Comments Off on WEBINAR: How To Become a Star Problem Solver By Focusing On Customer Outcomes

Three Ways Product Management Can Improve Its Reputation & Influence

If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you the biggest bang for your effort. The Playbook: […]

2020-03-12T11:59:56-04:00March 12th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Three Ways Product Management Can Improve Its Reputation & Influence

How To Use Market Segments and Personas to Identify Higher Value Targets

If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, and you have higher value targets for product management, product marketing, sales and customer success teams. The Playbook: […]

2020-02-25T15:36:27-05:00February 5th, 2020|Categories: Product Management Playbook|Comments Off on How To Use Market Segments and Personas to Identify Higher Value Targets

Using Non-Product Dialogues to Answer Product Questions

“What’s in the next version?”  “What are the top priorities on the roadmap?” If you’re a product manager, you have to answer product questions like this all the time. When answered literally though, they rarely give people the information they’re looking for. Here’s how you can use non-product dialogues to answer product questions. Do it well [...]

2020-01-23T10:38:07-05:00January 23rd, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Using Non-Product Dialogues to Answer Product Questions

Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Customer advisory boards can deliver tremendous strategic value to your organization if you organize them with the appropriate customer roles and have business conversations. Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater [...]

2019-12-12T18:00:40-05:00December 12th, 2019|Categories: Product Management Playbook|Comments Off on Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Product Positioning Tip 7 of 7: Making Product Deficiencies Not So Deficient

Remember the last time you bought a car? You bought the car that did the best overall job of meeting your needs. There were other cars that had a better GPS, a faster engine, a nicer interior, etc. But in the end, those deficiencies weren’t enough to sway your decision because all the positives together [...]

2019-11-04T15:38:45-05:00October 14th, 2019|Categories: Product Management Playbook|Tags: |Comments Off on Product Positioning Tip 7 of 7: Making Product Deficiencies Not So Deficient

Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

You’ve surely experienced this scenario. You’re inquire about a product or service. A salesperson contacts you. The first thing they talk about are the benefits of doing business with their company. Your primary interest on the other hand is to discuss your own situation first. The Playbook: […]

2019-11-04T15:39:27-05:00October 10th, 2019|Categories: Product Management Playbook|Comments Off on Product Positioning Tip 6 of 7: Structuring a Positioning Presentation