Product Management Playbook

Home » Product Management Playbook

The Playbook for Improving Day-to-Day Execution

VP of Product Management: Your 7-Point Plan for the First 100 Days

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re [...]

2021-04-12T10:23:30-04:00April 12th, 2021|Categories: Product Management Playbook|Tags: |0 Comments

Product Positioning vs. Market Positioning: The Key Difference

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The ideal positioning structure makes your value easy to articulate regardless of whether you’re starting from the top down or bottom up. The Playbook: [...]

2021-03-01T15:21:13-05:00March 1st, 2021|Categories: Product Management Playbook|Tags: |Comments Off on Product Positioning vs. Market Positioning: The Key Difference

Evolving to Product-Led Growth in 5 Steps

Starting a new company and building it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product-led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t [...]

2020-12-11T07:42:19-05:00December 9th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on Evolving to Product-Led Growth in 5 Steps

5 Plays Every Sales Playbook Should Have

The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them highly effective in every part of the sales process. The end game is a shorter sales process where you’re the clear choice. Here are five staples that should make the shortlist in every sales playbook. [...]

2020-11-02T11:58:57-05:00October 21st, 2020|Categories: Product Management Playbook|Comments Off on 5 Plays Every Sales Playbook Should Have

Brand Identity: Why Your Product Management Team Needs It

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations, the concept of branding your product management and product marketing teams applies for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the [...]

2020-11-02T12:20:13-05:00August 24th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Brand Identity: Why Your Product Management Team Needs It

Your Customer Testimonials Are Missing a Wheel

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: […]

2020-08-05T07:13:27-04:00August 3rd, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Your Customer Testimonials Are Missing a Wheel

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key. It not only gives design and development teams [...]

2020-07-14T14:36:25-04:00July 10th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

3 Questions To Ask In Your Next Product Manager Job Interview

There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) candidate can ask the hiring managers. Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. You’ll improve the odds of [...]

2020-06-11T12:37:41-04:00June 11th, 2020|Categories: Product Management Playbook|Comments Off on 3 Questions To Ask In Your Next Product Manager Job Interview

How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product [...]

2020-11-12T14:43:09-05:00May 27th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

3 Signs That Product Paralysis Is Imminent and How to Avoid It

The initial stages of product paralysis begin the moment your company has its second product. Two products, two markets, two sets of users, two sets of priorities, etc. Enter product management into the equation.  Assuming your company deems the function of product management as something more than “the enhancement list department,” product management should be [...]

2020-05-28T10:43:13-04:00May 11th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on 3 Signs That Product Paralysis Is Imminent and How to Avoid It