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Building a Stronger Product Management Organization: A Different Take on “Team” (Video)

As the product management organization goes, so goes the rest of the company. Here's a different take on the team aspect of product management and how it strengthens the product management organization along with marketing, sales and customer on-boarding teams. Like the video? Contact us about an onsite Instructor-Led Workshop or check out our [...]

2019-08-16T14:20:24-04:00January 23rd, 2019|Categories: Blog|Comments Off on Building a Stronger Product Management Organization: A Different Take on “Team” (Video)

B2B Product Manager Magazine December 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]

2019-06-03T14:15:26-04:00December 20th, 2018|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine December 2018

Why It’s More Beneficial to Help Customers Meet Business Goals Than Solve User Problems

Is it more beneficial to solve user problems or help customers meet their business goals? It's entirely possible to solve legitimate user problems and still not deliver solutions that have business value to the customer organization. Watch the video to learn why it's different in B2B. Video Highlights Solve user problems or [...]

2019-06-03T14:15:27-04:00December 19th, 2018|Categories: Blog|Tags: |Comments Off on Why It’s More Beneficial to Help Customers Meet Business Goals Than Solve User Problems

Who’s Minding Your Product Portfolio…Beside Your Customers?

You build products, you market products, you sell products and you implement products. That’s how you make money. Your customers on the other hand, want to… Improve employee retention by investing more heavily to develop talent within the organization and create more attractive career paths. (every industry) Improve patient-care quality scores so they [...]

2019-06-03T14:15:28-04:00December 3rd, 2018|Categories: Blog|Tags: |Comments Off on Who’s Minding Your Product Portfolio…Beside Your Customers?

When You Know Your Customers As Well As They Know Themselves…3 Things

When you know your customers as well as they know themselves, three things will happen. Your solutions deliver value that’s indispensable. Your marketing messages speak directly to the agendas of influencers and decision-makers. Your salespeople are treated as trusted advisors. Consistent growth and profitability (and great products) are the result. If you want to [...]

2019-06-03T14:15:28-04:00November 26th, 2018|Categories: Blog|Comments Off on When You Know Your Customers As Well As They Know Themselves…3 Things

B2B Product Manager Magazine November 2018

The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we've had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. Consistent growth and profitability are the result. This month [...]

2019-06-03T14:15:28-04:00November 20th, 2018|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2018

Product Management Responsibilities: Eventually, It’s About Products

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. […]

2019-06-03T14:15:29-04:00November 12th, 2018|Categories: Blog|Tags: |Comments Off on Product Management Responsibilities: Eventually, It’s About Products

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also [...]

2019-06-03T14:15:30-04:00September 21st, 2018|Categories: Blog|Tags: , , |Comments Off on Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Three Ways to Get Better At Selling Products You Have

It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster. […]

2018-09-20T16:33:04-04:00September 20th, 2018|Categories: Blog|Tags: |Comments Off on Three Ways to Get Better At Selling Products You Have