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Product Manager Job Description

The product manager job description is centered on two key parameters in a b2b environment. The product manager has to consider the broader dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – [...]

2019-06-03T14:15:17-04:00March 18th, 2019|Categories: Blog|Tags: |Comments Off on Product Manager Job Description

B2B Product Manager Magazine February 2019

The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]

2019-06-03T14:15:18-04:00February 28th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2019

Value-Based Product Roadmaps: Why They Should Mirror a Customer Org Chart (Video)

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. View the short video to learn the most important questions your roadmaps have to answer, both internally and externally, and what people really want to [...]

2019-06-03T14:15:19-04:00February 21st, 2019|Categories: Blog|Tags: |Comments Off on Value-Based Product Roadmaps: Why They Should Mirror a Customer Org Chart (Video)

Sales Discovery: Uncovering THE BIG WHY (Video)

Sales discovery can be tricky. Even when your solution solves every buyer problem, a win is still more elusive than you think. The earlier in the sales process you uncover “THE BIG WHY” the sooner you can position unique value and get the jump on the competition. […]

2019-06-03T14:15:19-04:00February 6th, 2019|Categories: Blog|Tags: |Comments Off on Sales Discovery: Uncovering THE BIG WHY (Video)

B2B Product Manager Magazine January 2019

The B2B Product Manager Magazine January 2019 is now available. This month we zero in on an aspect of "team" that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in  guidelines for telling a better value story and two strategy options for mature products. I hope your [...]

2019-06-03T14:15:20-04:00January 24th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine January 2019

Building a Stronger Product Management Organization: A Different Take on “Team” (Video)

As the product management organization goes, so goes the rest of the company. Here's a different take on the team aspect of product management and how it strengthens the product management organization along with marketing, sales and customer on-boarding teams. Like the video? Contact us about an onsite Instructor-Led Workshop or check out our [...]

2019-08-16T14:20:24-04:00January 23rd, 2019|Categories: Blog|Comments Off on Building a Stronger Product Management Organization: A Different Take on “Team” (Video)

B2B Product Manager Magazine December 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]

2019-06-03T14:15:26-04:00December 20th, 2018|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine December 2018

Why It’s More Beneficial to Help Customers Meet Business Goals Than Solve User Problems

Is it more beneficial to solve user problems or help customers meet their business goals? It's entirely possible to solve legitimate user problems and still not deliver solutions that have business value to the customer organization. Watch the video to learn why it's different in B2B. Video Highlights Solve user problems or [...]

2019-06-03T14:15:27-04:00December 19th, 2018|Categories: Blog|Tags: |Comments Off on Why It’s More Beneficial to Help Customers Meet Business Goals Than Solve User Problems

Who’s Minding Your Product Portfolio…Beside Your Customers?

You build products, you market products, you sell products and you implement products. That’s how you make money. Your customers on the other hand, want to… Improve employee retention by investing more heavily to develop talent within the organization and create more attractive career paths. (every industry) Improve patient-care quality scores so they [...]

2019-06-03T14:15:28-04:00December 3rd, 2018|Categories: Blog|Tags: |Comments Off on Who’s Minding Your Product Portfolio…Beside Your Customers?

When You Know Your Customers As Well As They Know Themselves…3 Things

When you know your customers as well as they know themselves, three things will happen. Your solutions deliver value that’s indispensable. Your marketing messages speak directly to the agendas of influencers and decision-makers. Your salespeople are treated as trusted advisors. Consistent growth and profitability (and great products) are the result. If you want to [...]

2019-06-03T14:15:28-04:00November 26th, 2018|Categories: Blog|Comments Off on When You Know Your Customers As Well As They Know Themselves…3 Things