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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Read on to see why doing these five things for the portfolio instead of doing them for every product [...]

2019-08-06T06:03:53-04:00August 6th, 2019|Categories: Blog|0 Comments

B2B Product Manager Magazine June 2019

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. Determine which approach is most conducive to successful products over the long haul in your organization. We're also celebrating graduation month [...]

2019-06-11T12:12:41-04:00June 11th, 2019|Categories: Blog|Tags: , |0 Comments

Structuring Product Management for Customer Success vs. Product Success (Video)

Structuring product management for customer success versus product success boils down to one key difference. If you’re structured for product success, you’re doing product management more from the inside out, and that can make life more difficult than necessary. If you’re structured for customer success, you’re doing product management more [...]

2019-07-23T11:15:14-04:00May 23rd, 2019|Categories: Blog|Tags: |0 Comments

The Three Stages of Product Management Maturity

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. […]

2019-06-03T14:15:15-04:00May 16th, 2019|Categories: Blog|Tags: |0 Comments

B2B Product Manager Magazine April 2019

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it's more advanced or involved than traditional product management, it may be time to reconsider. This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to [...]

Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Portfolio product management defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for the customer organization or yours. View the short video to see [...]

Transition Into Product Management From a Technical Role

The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many have already proven. If you’re a BA, [...]

2019-06-03T14:15:16-04:00March 25th, 2019|Categories: Blog|Tags: |0 Comments

Product Manager Job Description

The product manager job description is centered on two key parameters in a b2b environment. The product manager has to consider the broader dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – [...]

2019-06-03T14:15:17-04:00March 18th, 2019|Categories: Blog|Tags: |0 Comments

B2B Product Manager Magazine February 2019

The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]