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Solving Market Problems or Addressing Market Needs: Which is Better?

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems You have a product that addresses [...]

2020-09-15T11:49:30-04:00September 15th, 2020|Categories: Blog|Tags: |0 Comments

Brand Identity: Why Your Product Management Team Needs It

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations, the concept of branding your product management and product marketing teams applies for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the [...]

2020-08-24T17:03:27-04:00August 24th, 2020|Categories: Blog|Tags: |Comments Off on Brand Identity: Why Your Product Management Team Needs It

B2B Product Manager Magazine August 2020

The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]

2020-08-12T16:57:58-04:00August 12th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine August 2020

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition [...]

2020-07-30T07:59:56-04:00July 30th, 2020|Categories: Blog|Tags: |Comments Off on Your Products Have a Gazillion Cool Features! So, What Are You Selling?

One Critical Part of Product Management That Got Lost in Agile Development

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story. [...]

2020-07-23T15:04:19-04:00July 23rd, 2020|Categories: Blog|Tags: |Comments Off on One Critical Part of Product Management That Got Lost in Agile Development

B2B Product Manager Magazine July 2020

The B2B Product Manager July 2020 We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product [...]

2020-08-12T08:01:41-04:00July 15th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine July 2020

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did [...]

2020-07-08T07:45:08-04:00July 7th, 2020|Categories: Blog|Tags: |Comments Off on The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Integrated Products or Integrated Workflows: What Your Customers Really Want

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.”  In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]

2020-07-01T12:03:20-04:00June 30th, 2020|Categories: Blog|Tags: , |Comments Off on Integrated Products or Integrated Workflows: What Your Customers Really Want

Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. […]

2020-06-26T11:44:37-04:00June 22nd, 2020|Categories: Blog|Tags: |Comments Off on Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

B2B Product Manager June 2020

The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]

2020-06-18T17:20:01-04:00June 18th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager June 2020