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Product Management Executive Roundtable Highlights

I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs. Our third roundtable was last week and what a great day. The chemistry in this [...]

2019-11-26T15:52:43-05:00November 25th, 2019|Categories: Blog|Comments Off on Product Management Executive Roundtable Highlights

Why Problem-Based Business Requirements Are a Big Problem!

All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. When your business requirements consist of the problem statement only, it’s a big problem. Here’s why. […]

2019-11-14T16:14:00-05:00November 13th, 2019|Categories: Blog|Tags: |Comments Off on Why Problem-Based Business Requirements Are a Big Problem!

The Killer Product Overview: How to Nail It, Verbal or Written!

Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does. About 10 or 12 years ago, I was the victim of a killer product overview! I wasn’t even planning to buy anything, yet I spent way more money [...]

2019-11-05T06:57:53-05:00November 4th, 2019|Categories: Blog|Comments Off on The Killer Product Overview: How to Nail It, Verbal or Written!

B2B Product Manager Magazine October 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your [...]

2019-11-04T15:36:57-05:00October 30th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine October 2019

How Product Management & Product Marketing Lead From a Position of Strength

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That person was credible, confident and spoke with remarkable conviction. People with this level of knowledge and confidence [...]

2019-10-29T07:03:29-04:00October 28th, 2019|Categories: Blog|Comments Off on How Product Management & Product Marketing Lead From a Position of Strength

How To Differentiate Your Product When Competitors Solve the Same Problems

Buyer perceptions are a dangerous thing. I remember it all too well from my quota-carrying sales days. There were competitive products that solved the same exact problems, and then there were competitive products that didn’t even come close, but their marketing or sales teams did something to convince buyers otherwise. […]

2019-11-04T15:45:44-05:00October 22nd, 2019|Categories: Blog|Tags: |Comments Off on How To Differentiate Your Product When Competitors Solve the Same Problems

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Great product positioning begins with the customer’s vision. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision how awesome you’d look and feel behind the wheel of that car. Apply the same concept [...]

2019-11-04T15:47:53-05:00September 24th, 2019|Categories: Blog|Tags: |Comments Off on Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Root Cause Customer Needs: Three Techniques for Uncovering the Right Ones

When it comes to uncovering customer needs, it’s easy to get caught in the trap reacting and developing products and features for “squeaky wheel” needs without understanding the core business needs and their value to the customer. […]

2019-09-23T13:19:13-04:00September 3rd, 2019|Categories: Blog|Tags: |Comments Off on Root Cause Customer Needs: Three Techniques for Uncovering the Right Ones

Strategic Product Marketing: One Small Move, Three Big Benefits

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. […]

2019-08-13T15:18:38-04:00August 13th, 2019|Categories: Blog|Tags: |Comments Off on Strategic Product Marketing: One Small Move, Three Big Benefits

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Read on to see why doing these five things for the portfolio instead of doing them for every product [...]

2019-08-06T06:03:53-04:00August 6th, 2019|Categories: Blog|Comments Off on Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices