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Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can't think of a single one. On the other hand, there are five good reasons why it should happen as a standard operating procedure and three benefits that go beyond both roles. 5 Reasons [...]

2021-08-30T07:00:14-04:00August 30th, 2021|Categories: Blog|Tags: |Comments Off on Product Manager Job Rotation With Customer Success – A Win-Win-Win!

B2B Product Manager August 2021

B2B Product Manager August 2021 Issue If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes. A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with [...]

2021-09-17T11:04:54-04:00August 12th, 2021|Categories: Blog|Comments Off on B2B Product Manager August 2021

Product Management: Your 5-Point Plan After an Acquisition

The acquisition has closed. The press releases have been issued. The pre-acquisition energy and hype is fading. OK product management, what's the plan? Let's assume the product line you've acquired has complementary value to your existing portfolio. In other words, customers get more value from the combined portfolios than either one on its own. Here's [...]

2021-08-02T15:00:23-04:00August 2nd, 2021|Categories: Blog|Comments Off on Product Management: Your 5-Point Plan After an Acquisition

That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Here’s the deal. That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. Is this a good way to drive [...]

2021-07-26T14:11:13-04:00July 26th, 2021|Categories: Blog|Comments Off on That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

B2B Product Manager June 2021

B2B Product Manager June 2021 Issue When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering. Also, read on to see how product management can earn its way into [...]

2021-09-17T11:07:28-04:00July 6th, 2021|Categories: Blog|Comments Off on B2B Product Manager June 2021

3 Tiers of Customer Value in the Product Management Maturity Model

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. From either perspective, it’s the skill level and proficiency of your team as it matures. But if customer value is always the end game, make quantifiable customer outcomes the driving force in [...]

2021-05-24T14:42:35-04:00May 24th, 2021|Categories: Blog|Tags: |Comments Off on 3 Tiers of Customer Value in the Product Management Maturity Model

B2B Product Manager April 2021

B2B Product Manager April 2021 Issue This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in [...]

2021-05-19T14:31:59-04:00April 14th, 2021|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager April 2021

Sales Demos: Selling Outcomes vs. Features

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this [...]

2021-04-14T07:10:00-04:00April 14th, 2021|Categories: Blog|Tags: |Comments Off on Sales Demos: Selling Outcomes vs. Features

If Your Product Strategy Doesn’t Piss Somebody Off, It’s Probably Not Very Good!

Don’t get me wrong. The goal of your product strategy isn’t to piss people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to [...]

2021-04-12T15:43:50-04:00March 24th, 2021|Categories: Blog|Tags: |Comments Off on If Your Product Strategy Doesn’t Piss Somebody Off, It’s Probably Not Very Good!