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SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales [...]

2021-02-12T07:29:33-05:00February 12th, 2021|Categories: Blog|Tags: |0 Comments

B2B Product Manager Magazine December 2020

B2B Product Manager December 2020 Issue If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and [...]

2020-12-17T14:46:00-05:00December 17th, 2020|Categories: Blog|Tags: , |Comments Off on B2B Product Manager Magazine December 2020

Why Storytelling Skills For Product Management & Product Marketing Are Essential

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]

2020-12-09T06:59:37-05:00December 7th, 2020|Categories: Blog|Tags: , , |Comments Off on Why Storytelling Skills For Product Management & Product Marketing Are Essential

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]

2020-11-17T20:54:21-05:00November 17th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2020

Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

Product managers, there's never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds. Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you're one of [...]

2020-11-17T07:02:08-05:00November 3rd, 2020|Categories: Blog|Tags: |Comments Off on Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

B2B Product Manager Magazine October 2020

The B2B Product Manager October 2020 The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been. As most companies deal with leaner sales pipelines, your product demos are even more [...]

2020-10-20T11:20:24-04:00October 20th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine October 2020

Product Led Growth: Your Job Just Got Bigger or Changed Completely

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]

2020-11-02T11:59:56-05:00October 6th, 2020|Categories: Blog|Tags: , , |Comments Off on Product Led Growth: Your Job Just Got Bigger or Changed Completely

Solving Market Problems or Addressing Market Needs: Which is Better?

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems You have a product that addresses [...]

2020-11-02T12:19:00-05:00September 15th, 2020|Categories: Blog|Tags: |Comments Off on Solving Market Problems or Addressing Market Needs: Which is Better?

B2B Product Manager Magazine August 2020

The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]

2021-02-09T12:50:40-05:00August 12th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine August 2020

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition [...]

2020-07-30T07:59:56-04:00July 30th, 2020|Categories: Blog|Tags: |Comments Off on Your Products Have a Gazillion Cool Features! So, What Are You Selling?