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Integrated Products or Integrated Workflows: What Your Customers Really Want

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.”  In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]

2020-07-01T12:03:20-04:00June 30th, 2020|Categories: Blog|Tags: , |0 Comments

Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. […]

2020-06-26T11:44:37-04:00June 22nd, 2020|Categories: Blog|Tags: |Comments Off on Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

B2B Product Manager June 2020

The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]

2020-06-18T17:20:01-04:00June 18th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager June 2020

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

In B2B, analyzing markets for products versus analyzing markets for solutions comes down to how you want the market to view you, and if you’re aiming for results that are more strategic or tactical. Market analysis is one of the first and most important steps in the success of any business, large or small, products [...]

2020-06-16T07:20:11-04:00June 3rd, 2020|Categories: Blog|Comments Off on “Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

3 Obstacles to Creating Stickier Products and How to Overcome Them

Here are three common obstacles to creating stickier products and how to overcome them. 1. How You See Your Users The number one most difficult thing for all of us is to see our users through the lens of the job they do instead of seeing them through the lens of our products. Spend more [...]

2020-06-11T14:57:45-04:00May 19th, 2020|Categories: Blog|Comments Off on 3 Obstacles to Creating Stickier Products and How to Overcome Them

3 Things I Learned Becoming an Online Only Business

After 18+ years of training clients in person, COVID-19 travel restrictions and social distancing have turned Proficientz into an online only business in the short-term. It has been a lot of fun and a great learning experience. Quick background…our online product management training and certification program was released in late 2018. It’s completely self-serve. Customers [...]

2020-05-12T07:31:29-04:00May 7th, 2020|Categories: Blog|Comments Off on 3 Things I Learned Becoming an Online Only Business

The Key to Becoming a Great Business Problem Solver

This is going to sound elementary, but hang with me for a minute. The key to becoming a great business problem solver is the ability to distinguish customer problems from customer outcomes or goals. Here’s what I mean. Customers say things like, “One of our biggest problems is that we don’t get enough repeat business [...]

2020-05-28T10:44:12-04:00May 1st, 2020|Categories: Blog|Comments Off on The Key to Becoming a Great Business Problem Solver

Essential and Non-Essential Customer Problems

The terms essential and non-essential are now part of our new lexicon as we fight the coronavirus pandemic. Essential and non-essential businesses. Essential and non-essential goods and services. And now, essential and non-essential customer problems. For all of us product professionals, we need to quickly assess the extent to which the problems we were solving [...]

2020-05-28T10:48:59-04:00April 17th, 2020|Categories: Blog|Comments Off on Essential and Non-Essential Customer Problems

B2B Product Manager April 2020 Issue

The B2B Product Manager April 2020 COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you [...]

2020-04-16T08:16:55-04:00April 15th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager April 2020 Issue

What to Do When Customer Priorities Have Been Thrown into a Tailspin!

The COVID-19 pandemic has thrown your customer priorities into a tailspin. For some organizations, their biggest vulnerabilities have been exposed at the most inopportune time (Zoom Meeting). For others, their strengths have been amplified (MyPillow). In either case, the top-down priorities of your target customers are completely different than they were before COVID-19. If there [...]

2020-05-28T10:50:09-04:00April 9th, 2020|Categories: Blog|Comments Off on What to Do When Customer Priorities Have Been Thrown into a Tailspin!