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B2B Product Manager April 2021

B2B Product Manager April 2021 Issue This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in [...]

2021-04-14T12:58:20-04:00April 14th, 2021|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager April 2021

Sales Demos: Selling Outcomes vs. Features

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this [...]

2021-04-14T07:10:00-04:00April 14th, 2021|Categories: Blog|Tags: |Comments Off on Sales Demos: Selling Outcomes vs. Features

If Your Product Strategy Doesn’t Piss Somebody Off, It’s Probably Not Very Good!

Don’t get me wrong. The goal of your product strategy isn’t to piss people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to [...]

2021-04-12T15:43:50-04:00March 24th, 2021|Categories: Blog|Tags: |Comments Off on If Your Product Strategy Doesn’t Piss Somebody Off, It’s Probably Not Very Good!

B2B Product Manager March 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company. We offer a [...]

2021-03-03T14:20:49-05:00March 3rd, 2021|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager March 2021

As Product Management Goes, So Goes the Rest of the Organization

William Shakespeare once said, “The Eyes are the window to your soul.” Think of product management as the window to your organization's soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization. Here's a stab at what [...]

2021-02-26T06:55:00-05:00February 25th, 2021|Categories: Blog|Comments Off on As Product Management Goes, So Goes the Rest of the Organization

SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales [...]

2021-03-01T15:09:10-05:00February 12th, 2021|Categories: Blog|Tags: |Comments Off on SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

B2B Product Manager Magazine December 2020

B2B Product Manager December 2020 Issue If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and [...]

2020-12-17T14:46:00-05:00December 17th, 2020|Categories: Blog|Tags: , |Comments Off on B2B Product Manager Magazine December 2020

Why Storytelling Skills For Product Management & Product Marketing Are Essential

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]

2020-12-09T06:59:37-05:00December 7th, 2020|Categories: Blog|Tags: , , |Comments Off on Why Storytelling Skills For Product Management & Product Marketing Are Essential

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]

2020-11-17T20:54:21-05:00November 17th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2020

Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

Product managers, there's never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds. Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you're one of [...]

2020-11-17T07:02:08-05:00November 3rd, 2020|Categories: Blog|Tags: |Comments Off on Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!