Positioning Technical Features to Sound Simple
Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. No one understands our unique value. Any suggestions? […]
Product Management Culture: Can You Measure It?
I’m considering jobs at several companies. How do I determine the importance of product management in a company’s culture? […]
Portfolio Product Manager Responsibilities
To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? […]
Product Management Priorities When Top Line Growth Hits a Wall
What should product management’s priorities be when your company’s growth hits the wall? […]
The New Product Manager Persona
How has the product manager persona changed over the past 20 years? […]
Product Backlog vs. Sprint Backlog
What’s the difference between a product backlog and a sprint backlog? […]
Selling Products You Don’t Have: Why It’s Easier
Selling products you don’t have seems like it’s much easier, especially for salespeople. Why is that? […]
Market-Driven Products vs. Market-Driven Product Companies
If you have market driven products then don’t you have a market driven company? […]
What Defines Successful Product Management?
There are a lot of opinions on the definition of successful product management. Is there one simple way to characterize the role of product management and what it takes to be successful? […]
Product Usability & Its Impact on Revenue
How can product usability drive more revenue? […]