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Solutions Driven Organization vs. Product Driven, What’s the Difference?

What’s the difference between a solutions driven organization versus product driven, and what are the benefits? […]

2019-09-23T13:35:20-04:00September 20th, 2019|Categories: In The Trenches|Comments Off on Solutions Driven Organization vs. Product Driven, What’s the Difference?

Overcoming Bad Product PR

What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally. […]

2019-06-03T14:15:18-04:00February 27th, 2019|Categories: In The Trenches|Tags: |Comments Off on Overcoming Bad Product PR

Positioning Technical Features to Sound Simple

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. No one understands our unique value. Any suggestions? […]

2019-06-03T14:15:27-04:00December 6th, 2018|Categories: In The Trenches|Tags: |Comments Off on Positioning Technical Features to Sound Simple