Business Services Product Portfolio Management Training Courses

Services Product Management Training for B2B

Competition, Regulations and Margin Pressures

They’re Redefining the Business Services Landscape!

Business services is one of the fastest growing sectors in the economy, and that means more competition and downward price pressures. As if that isn’t enough, global regulatory requirements and the ongoing cost of compliance are taking a bigger bite out of profits.

That means more emphasis on differentiation, operational efficiencies and greater use of technology to deliver higher-value, higher-margin solutions. Product Portfolio Management is the new B2B product management and marketing for services organizations.

Choose the training program that’s best suited to your situation and learn how to do business services product portfolio management & marketing to accelerate your growth more profitably. Don’t need training yet? Check out our Product Management Consulting Services if you need help planning your implementation.

Product Portfolio Management Training That Eliminates Your Biggest Obstacles to Growth!

Product Management Has More Technical Expertise Than Market Expertise

Learn How To Do Basic Product Management & Marketing for B2B

Ideal if...

You're just getting started and/or most of your product managers are technical.
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We’re Marketing & Selling Tactical Products Instead of High-Value Business Solutions

Learn How To Position, Market & Sell Solutions to Decision-Makers

Ideal if...

Your salespeople are engaging too often with users and not enough with decision-makers.
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We Have Too Many Products For Too Many Markets and Too Many Competing Priorities

Learn How To Manage & Market Your Portfolio Strategically for Growth

Ideal if...

Your portfolio has grown and the constantly competing priorities have brought progress to a screeching halt!
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Our Agile Product Teams Haven’t Evolved Beyond Incremental Enhancements

Learn How To Deliver High-Value Solutions in an Agile Environment

Ideal if...

You're good at user stories but not so good at uncovering the next big problem to solve.
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Why Choose Proficientz?

  • Relevance – The Training is All About You
    Your markets. Your products. Your organization. Your Business Services Product Management Framework.
  • Hands-On, How-To Learning
    The easiest way to learn something is to do it. We teach you “how to” do it!
  • Skills, Not Concepts
    Skills can be used in the real-world. Concepts can’t. We teach skills!
  • B2B Specialization
    Are you building generic products? Then don’t invest in generic product management training. Hire a specialist!

What Clients Say

It is a great framework and offers a lot of insights on how to align a product strategy with an overall corp strategy.
Seth, Director of Product Management
I found the framework very beneficial and we can implement many of the best practices right away.
Karen, Vice President of Product Management
The real world application of the framework really helped. For my company that is new to product management, it was useful to understand how our company transitions to this new way of thinking.
Van, Director of Product Strategy