B2B Product Manager October 2021

We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise.

Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting.

Enjoy our October issue.

In This Issue

Product Management

Product Marketing

Product Demos

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Great User Stories, Great Sales Demos

Are product management’s user stories setting sales up for great demos?

The best user stories describe what the user is doing, the outcome they most desire, and the obstacles standing in their way.

They’re the perfect setup to show features that eliminate obstacles and deliver high-value outcomes. It’s the whole point of the demo.

Get a personalized workshop for product management or pre-sales to learn the art of creating great user stories that make for great demos.

View Previous B2B Product Manager Issues