The B2B Product Manager Magazine September 2018 is now available.
A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.
We also look at driving more revenue from existing solutions and avoiding reactive product decisions and the relationship between portfolio managers and product managers.
View the September issue.
In This Issue
- Creating Your Product Vision: Two Parts Customer, One Part Product
- Three Ways to Get Better at Selling Products You Have
- Reactive Product Decisions: Avoiding the #1 Culprit
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