The B2B Product Manager Magazine May 2018 is now available.

The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack.

Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Problems aren’t the headline.

Enjoy our May issue.

In This Issue:

Blog: High-Octane Product Management

  • The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution
  • Stop Looking for Customer Problems

In the Trenches FAQs: For Inquiring Product Management Minds

  • Product Backlog vs. Sprint Backlog – What’s the Difference?

Product Management Playbook

  • Product Feature ROI: A Fool’s Errand?

Enjoy our May issue.