The B2B Product Manager Magazine March 2018 is now available.

We headline our March issue by going back to one of those marketing basics that’s all too easy to forget.

We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture.

Enjoy our March issue.

In This Issue:

Blog: High-Octane Product Management

  • The Most Basic Rule of Marketing is so Easy to Forget
  • Product Success vs. Customer Success: Is It Time For a Lifestyle Change?

In the Trenches FAQs: For Inquiring Product Management Minds

  • Market-Driven Products vs. Market-Driven Product Companies.

Product Management Playbook

  • How Market Segmentation Helps You Quantify New Product Ideas

Enjoy our March issue.