The B2B Product Manager Magazine June 2020
This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal.
Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all!
Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career.
In This Issue
- “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning
- 3 Obstacles to Creating Stickier Products and How to Overcome Them
- 3 Questions To Ask In Your Next Product Management/Marketing Job Interview
- How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps
In the Trenches FAQs
Learning at the Point of Need
Acquire New Skills, Get Immediate Results!
You’ve acquired another company and your executives ask for a comprehensive portfolio analysis to determine the most lucrative markets for the combined companies.
Perhaps your pipeline is thinner than normal and there’s an executive push to up-level your positioning so that you’re engaging more decision-makers.
Both scenarios raise a lot of questions. What does a portfolio analysis look like? What type of content is most relevant to decision-makers? Where do we start? What information do we need? What are the deliverables?
There’s always an urgency to these types of initiatives, and they don’t leave you a lot of time to create a structured approach before you’re off and running.
It’s these situations where “learning at the point of need” becomes invaluable.
You learn new skills by putting them into practice at the exact time you need them. The framework, best practices, examples and artifacts are all there. Just fill in the blanks with relevant content. It’s a simple way to acquire new skills as part of your everyday job and see immediate results.
Make learning part of your everyday work! You can’t afford to be grounded in a training class for days while the work piles up, only to start from scratch when you come out!
Product Management University On-Demand is your platform for “learning at the point of need.” 13 bite-size lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises and templates. Available wherever and whenever you need them! Certification included.
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