The B2B Product Manager Magazine February 2019 is now available.
Product roadmap decisions are among the most debatable in every organization, especially when you don’t nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there’s a whole lot less to debate.
Enjoy our February/March issue.
In This Issue
- Video: Value-Based Product Roadmaps: Why They Should Mirror a Customer Org Chart
- Eliminate the debates when you nail the value narrative.
- Video: Sales Discovery: Uncovering THE BIG WHY
- Even when your products solve every problem, a sales win may be more elusive than you think.
- Product Business Case: Three Steps to Keeping It Grounded in Reality
- One version of the truth on your target markets and apples-to-apples comparisons.
- Sales Presentation Techniques That Improve Discovery
- Use presentations as a way to get prospects to let their guard down.
- How to Overcome Bad Product PR
- The best defense is a good offense.
- What to do When Your CEO is Really the Product Manager
- Is there an opportunity to learn or not?
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