The B2B Product Manager Magazine August 2017 is now available.
This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue.
We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth.
Last but not least, check out our brand new lineup of training programs. Learning advanced skills to accelerate growth has never been easier.
In This Issue:
- User Engagement: The Window to Your Customer Retention Soul
- Product Knowledge: Asset or Liability for a Product Manager?
- Market Problems vs. Customer Goals: Which One Offers More Valuable Insights?
- Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There!
Enjoy our August issue!