The B2B Product Manager Magazine April 2018 is now available.

We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy.

We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have.

Enjoy our April issue.

In This Issue:

Blog: High-Octane Product Management

  • Solution Selling vs. Aspirational Selling: Mirror Image of Product Management?
  • Creating the Ultimate Customer Experience

In the Trenches FAQs: For Inquiring Product Management Minds

  • Selling Products You Don’t Have and Why It’s Easier.

Product Management Playbook

  • Strategic and Tactical Requirements: Spaghetti or Layer Cake?

Enjoy our April issue.