The B2B Product Manager July 2020
We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets.
We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos.
Enjoy the B2B Product Manager July 2020 issue.
In This Issue
- The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?
- Integrated Products or Integrated Workflows: What Your Customers Really Want
- Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?
In the Trenches FAQs
The Product Management & Product Marketing Career Ladder
Are You Ready to Take the Next Step?
For those with 3-5 years of experience, you’ve probably mastered the fundamentals of managing and marketing individual products.
If you’re ready to take the next step up the career ladder, consider diving into advanced portfolio product management and marketing skills for B2B.
Portfolio Product Management is a set of business practices that drive the collective priorities and positioning of all products based on customer outcomes with the highest “measurable value.”
They eliminate silos and competing priorities and keep everyone focused on building, marketing, selling and delivering solutions that produce customer outcomes with the greatest strategic value.
You can learn these advanced practices anytime or anywhere with Product Management University On-Demand. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates.
1-month subscriptions start at $99 and include the industry’s only Portfolio Product Management & Marketing Certification.
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