The B2B Product Manager August 2020

The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value.

There’s one key strategic part of product management that got lost in the agile shuffle. Learn how to bring it back, plus how to quantify your market focus.

Enjoy the B2B Product Manager August 2020 issue.

In This Issue

Blog: High-Octane Product Management

Product Management Playbook

In the Trenches FAQs

Delivering New Solutions Without Building New Products

It’s Like Finding Money Between the Sofa Cushions

Think of a solution this way. It’s something your target customers do, and if they do it well, it has measurable strategic value to their business.

You can deliver new solutions without building new products. It’s as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits.

For example, restaurants want to grow the volume of take-out/delivery orders to compensate for the limited dine-in capacity. If you have a combination of products that impact that outcome, it’s a new solution.

Learn these advanced practices for B2B and others with Product Management University On-Demand. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates.

1-month subscriptions start at $249 and include the industry’s only Portfolio Product Management & Marketing Certification.

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