Product Management Fine-Tuned for B2B!
We’ve never been about “teaching you how to build great products” like all of our competitors. In B2B, the end game is understanding how to “make your customers measurably better at whatever they do.” Great products and faster growth are the result. Our product management training and certification programs are designed specifically to help B2B and B2B2C organizations build, market, sell and deliver multi-product solutions that make customers successful in ways they can measure so you’ll be more successful. Period!
A Unique Approach That Simplifies Everything!
- A solution-based Framework that’s centered on customer outcomes versus customer problems.
- A portfolio approach to managing, marketing and selling strategic business solutions versus tactical products.
- A hands-on, how-to approach to teaching and learning.
- Relevance: Training workshops that bring your real world into the classroom so you don’t have to “figure it out” after the training.
What We Do
Our B2B Product (Portfolio) Management & Marketing Framework
Successful Customers vs. Successful Products!
It’s the framework you never thought to ask for. It’s an unconventional approach that doesn’t revolve around “the product,” but one that simplifies every aspect of product management, product marketing and sales enablement because it revolves around the success of the customer.
That customer-success focus is what separates the Proficientz Product Management Framework from all other product-centric frameworks. Our best practices begin and end with making customers measurably better at what they do and then utilizing your products and services to grow profitably doing it.
Our Training – It’s All About You!
The easiest way to learn something is to do it. Our product management training courses are more hands-on and more relevant to your markets, products, your business model and the culture of your organization than any other provider.
Our Consulting Services
Operationalizing product management, product marketing and sales enablement is at the core of everything we do. Our consulting services can help you get started from scratch, fine tune your current operation and everything in between.