Make Customers Successful. Use Your Products & Services to Grow Profitably Doing It!
Product Portfolio Management is the new product management and marketing for B2B. Since 2001, Proficientz has provided specialized product management training & consulting for B2B organizations in high technology, healthcare, financial services, business services, telecom and manufacturing. Everything we do is about helping you understand what it takes to make your target customer organizations successful from the top down, then figuring out how to use your portfolio of products and services to grow profitably doing it.
What Makes Us Unique?
- Our B2B/B2B2C specialization that emphasizes customer success over product success.
- Our hands-on, how-to approach to everything.
- Our portfolio management approach to managing, marketing and selling solutions.
- To help you uncover top-down business needs that are critical to the success of your target customers,
- To deliver cross-functional solutions that make customers measurably better at what they do,
- And to grow profitably making your customers successful.
What We Do
Our B2B Product (Portfolio) Management & Marketing Framework
Successful Customers vs. Successful Products!
It’s the framework you never thought to ask for. It’s an unconventional approach that doesn’t revolve around “the product,” but one that simplifies every aspect of product management, product marketing and sales enablement because it revolves around the success of the customer.
That customer-success focus is what separates the Proficientz Product Management Framework from all other product-centric frameworks. Our best practices begin and end with making customers measurably better at what they do and then utilizing your products and services to grow profitably doing it.
Our Training – It’s All About You!
The easiest way to learn something is to do it. Our product management training programs are more hands-on and more relevant to your markets, products, your business model and the culture of your organization than any other provider.
Our Consulting Services
Operationalizing product management, product marketing and sales enablement is at the core of everything we do. Our consulting services can help you get started from scratch, fine tune your current operation and everything in between.