The B2B Product Manager Magazine May 2017 is now available.
In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback.
In This Issue:
- Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing
- Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps
- Top 3 Culprits of Underperforming Products
- Is It Just Sales Feedback or True Voice of the Customer?
- Using White Papers to Generate More Quality Leads
Enjoy our May issue!