The B2B Product Manager Magazine April 2017 is now available.

In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback.

View the April 2017 Issue.

In This Issue:

Blog: High-Octane Product Management

  • Imagine What a Rock Star Product Manager Could Do For Healthcare Reform. Politics Not Included!
  • Techniques for Hiring the Right Product Manager
  • The Functional Product Designer Role: Why It Makes Everything Click
  • Product Management Is a Contact Sport – What’s Your Injury Risk?
  • Differentiation and Innovation: Your Ticket to Surviving Product Commoditization
  • Product Demos: Selling Value in Spite of Product Deficiencies

In the Trenches FAQs: For Inquiring Product Management Minds

  • Getting Customer Feedback Without “Leading the Witness”

Product Management Playbook

  • Strategic and Tactical Product Management – Why It’s a Bad Idea and a Better Alternative

Enjoy our April issue!