B2B Product Management is a Different Animal!

“Building Products Users Love” Isn’t Enough to Drive Growth!

Unlike consumer products where the buyer and the user are typically the same, in B2B, they’re rarely the same. And that distinction is the cornerstone of our highly specialized B2B product portfolio management training courses.

Ultimately, your products and services have to delight their users. But if they don’t deliver strategic value to the executive buyer, their success will be short-lived. Don’t settle for conventional product management training courses that start and end with “building products users love.” It’s a tactical approach that results in a lot of competing silos, constantly changing priorities and missed revenue opportunities in B2B.

That’s what makes every product management, product marketing and sales enablement training program from Proficientz so unique. It’s the only place where you’ll learn how to uncover (strategic) needs of the executive buyer and map them to the (tactical) user activities in the trenches. It’s a B2B-specific approach that helps you deliver strategic solutions to the executive buyer with tactical products users love.

If you want to develop a strategic product management & marketing function that can drive growth in a B2B organization, Proficientz product portfolio management training courses are your best alternative.

 

Product Portfolio Management Training Courses at a Glance

Product Portfolio Management Training Courses

How to Do Portfolio Product Management & Marketing

Deliver Strategic Solutions That Make You Indispensable to Your Customers!

It can paralyze your organization to the point where you’re no longer meeting the needs of the market, and you wake up one day staring at the backsides of all your competitors. This advanced product portfolio management training course will get you out of the endless loop of changing priorities by expanding the skills of your team beyond those required to manage and market individual products. You’ll learn how to develop a stronger vertical market focus, create a market-facing portfolio strategy (the destination) and execute tactical product plans (the turn-by-turn directions) to ensure you’re consistently delivering high-impact solutions that drive growth and keep you two steps ahead of the competition.

3-Day Workshop

Product Portfolio Strategy Training Courses

How To Create a Product Portfolio Strategy

Accelerate Growth by Aligning Your Portfolio to the Goals of Your Customers!

The more product silos you have, the more your priorities are constantly changing, It can paralyze your organization to the point where you’re no longer meeting the needs of the market. It’s also a huge resource drain that ultimately brings your organization’s momentum to a screeching halt. This product portfolio strategy training course will get you out of the endless loop of changing priorities by making the business goals of your target customers the center of everything. You’ll learn how to develop a stronger vertical market focus, create a market-facing portfolio strategy (the destination) and drive tactical product plans (the turn-by-turn directions) to fruition to ensure you’re consistently delivering high-impact solutions that drive growth and keep you ahead of the competition.

2-Day Workshop

Basic Product Management Training

How to Do Basic Product Management & Marketing

Getting Started Has Never Been Easier!

There’s no need to reinvent the wheel. This introductory B2B product management course gives you everything you need to get going fast, especially if your product managers come from technical roles. We offer the simplest best-practices in the industry for creating a market-facing product management discipline. Your team will come away with consistent terminology, artifacts and processes that quickly improve product planning and day-to-day execution in the trenches.

2-Day Workshop

Product Management Courses - Learn Agile Product Management Skills

How to Do Agile Product Management & Marketing

Delivering High-Value Solutions is More Than User Stories and Sprints!

Most Agile implementations focus on improving product development processes. By default, they ignore the integration of market-facing strategies and product plans into those Agile processes. You end up delivering incremental enhancements faster but lack the discipline to uncover and solve the next large-scale business problems that drive new growth. This Agile product management course gives you a step-by-step approach for integrating those upstream market-facing functions with downstream Agile processes to ensure you’re consistently delivering high-value business solutions and getting them to market faster.

2-Day Workshop

Product Management Courses - Learn Product Positioning Skills

How To Do Product Marketing & Sales Enablement

Conversational Positioning That Attracts Decision-Makers!

There’s a 1:1 correlation between your positioning and the people your sales team engages with on the front end of the sale cycle. If they’re regularly engaging with users, your positioning may be too tactical. In this product positioning course you’ll learn how to create tiered positioning that will open more doors for your sales team at the decision-maker level on the front end while providing further depth and content required to market and sell credibly to operational managers and users on the back end.

2-Day Workshop

Product Demo Training Course

How To Do Software Product Demos

A Business Dialogue That’s More Engaging Than a Product Monologue!

It’s time to stop telling and start selling. Most presentations and demos focus on explaining “HOW” products and features work (like a training class) instead of emphasizing “WHY” they’re valuable. In this product demo training course you’ll learn how to deliver memorable presentations and demos that explain your strategic value to the decision-makers while showcasing your depth of knowledge on user activities and product capabilities to win them over.

2-Day Workshop

IT Product Management Training

How To Do Product Management in an IT Department

Managing Internal & Third-Party Products is Different!

The basic concepts of product management and marketing take on a whole new meaning when you’re navigating two layers of target customers — internal departments and external customers. This IT product management course will help you apply all the fundamentals to one or both layers with internal and third-party products. You’ll come away with simple techniques and tools for gathering needs, prioritizing projects and accelerating the adoption of new offerings.

2-Day Workshop

Product Management Certification for B2B

Separate Yourself From the Rest of the Pack

If you can fog a mirror, you can get certified on the most common product management frameworks. But what good are those certifications if anyone can get them? If you want to differentiate yourself with a unique set of skills for B2B product management & marketing, get certified on the Proficientz Framework and separate yourself from the rest of the pack. Take one of our B2B product management courses and read our book and you’ll be poised to showcase your unique knowledge of B2B product management, product marketing and sales enablement.

2-Hour Online Exam

Contact us today to discuss how Proficientz product management training courses can help you deliver, market and sell higher value solutions.