Deliver Strategic Value to the Executive Buyer

Conventional Product Management Training Courses Start and End With Users!

B2B product management is a different animal. Unlike consumer products where the buyer and the user are typically the same, in B2B, they’re rarely the same. And that distinction is the cornerstone of B2B product management and marketing.

Ultimately, your products and services have to delight their users. But conventional product management training courses start and end with the user, like a consumer product company. It’s a very tactical approach that results in a lot of missed opportunities in B2B.

That’s what makes every product management, product marketing and sales enablement training program from Proficientz so unique. It’s the only place where you’ll learn how to uncover (strategic) needs of the executive buyer and map them to the (tactical) user activities in the trenches to form a common focal point across your product portfolio. It’s a B2B-specific approach that accelerates your momentum by ensuring your product direction, marketing messages and sales tactics are complementary, not conflicting. It’s also the lynchpin to eliminating strategy du jour.

Learn How to Deliver Strategic Solutions to the Executive Buyer With Tactical Products Users Love


Product Management Training Courses At a Glance

Product Management Courses - Learn Basic Skills

How to Do Basic Product Management & Marketing

The Hardest Thing About Starting a Product Management Function is Getting Started!

There’s no need to reinvent the wheel. This introductory B2B product management course gives you everything you need to get going fast, especially if your product managers come from technical roles. We offer the simplest best-practices in the industry for creating a market-facing product management discipline. Your team will come away with consistent terminology, artifacts and processes that quickly improve product planning and day-to-day execution in the trenches.

2-Day Class

Product Management Courses - Learn Portfolio Management Skills

How to Do Portfolio Product Management & Marketing

The More Products You Have, the More Competing Priorities You Have, and the More Those Priorities Change!

It can paralyze your organization to the point where you’re no longer meeting the needs of the market, and you wake up one day staring at the backsides of all your competitors. This advanced product portfolio management course will get you out of the endless loop of changing priorities by expanding the skills of your team beyond those required to manage and market individual products. You’ll learn how to develop a stronger vertical market focus, create a market-facing portfolio strategy (the destination) and execute tactical product plans (the turn-by-turn directions) to ensure you’re consistently delivering high-impact solutions that drive growth and keep you two steps ahead of the competition.

3-Day Class

Product Management Courses - Learn Agile Product Management Skills

How to Do Agile Product Management & Marketing

There’s More to Agile Than Cranking User Stories Through Sprints!

Most Agile implementations focus on improving product development processes. By default, they ignore the integration of market-facing strategies and product plans into those Agile processes. You end up delivering product usability features faster but lack the discipline to uncover and solve large-scale business problems that drive new growth. This Agile product management course gives you a step-by-step approach for integrating those upstream market-facing functions with downstream Agile processes to ensure you’re consistently delivering high-value business solutions and getting them to market faster.

2-Day Class

Product Management Courses - Learn IT Product Management Skills

How To Do IT Product Management & Marketing

Managing Internal & Third-Party Products is Different!

The basic concepts of product management and marketing take on a whole new meaning when you’re navigating two layers of target customers — internal departments and external customers. This IT product management course will help you apply all the fundamentals to one or both layers with internal and third-party products. You’ll come away with simple techniques and tools for gathering needs, prioritizing projects and accelerating the adoption of new offerings.

2-Day Class

Product Management Courses - Learn Product Positioning Skills

How to Position Products & Services as Solutions

Products and Features Attract Users, Business Solutions Attract Decision-Makers!

There’s a 1:1 correlation between your positioning and the people your sales team engages with on the front end of the sale cycle. If they’re regularly engaging with users, your positioning may be too tactical. In this product positioning course you’ll learn how to create tiered positioning that will open more doors for your sales team at the decision-maker level on the front end while providing further depth and content required to market and sell credibly to operational managers and users on the back end.

2-Day Class

Product Management Courses - Learn Product Demo Skills

How to Present Product and Services as Solutions

Most Presentations and Demos Are Like a Customer Training Class!

It’s time to stop telling and start selling. Most presentations and demos focus on explaining “HOW” products and features work (like a training class) instead of emphasizing “WHY” they’re valuable. In this product demo training course you’ll learn how to deliver memorable presentations and demos that explain your strategic value to the decision-makers while showcasing your depth of knowledge on user activities and product capabilities to win them over.

2-Day Class

Product Management Certification for B2B

Separate Yourself From the Rest of the Pack

If you can fog a mirror, you can get certified on the most common product management frameworks. But what good are those certifications if anyone can get them? If you want to differentiate yourself with a unique set of skills for B2B product management & marketing, get certified on the Proficientz Framework and separate yourself from the rest of the pack. Take one of our B2B product management courses and read our book and you’ll be poised to showcase your unique knowledge of B2B product management, product marketing and sales enablement.

2-Hour Online Exam

Contact us today to discuss how Proficientz product management training courses can help you deliver, market and sell higher value solutions.