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Blog: High-Octane Product Management

Product Launch Success: Five Can’t-Miss Ingredients

Let’s assume you’ve clearly defined your target markets, identified high-value business needs and created a unique solution to meet those needs. You’re off to a great start. But don’t take your foot off the gas pedal yet. Market success can be elusive unless you invest just as much effort into executing the launch as you did into identifying the needs and building the solution. Product launch success comes down to good old-fashioned blocking and tackling in the trenches. It’s hard work. It’s a grind. It’s not fun. It’s not sexy. But there’s a direct correlation between your launch efforts and market success. Here are five can’t-miss ingredients that all but guarantee product launch success. […]

From Engineering To Product Management – The Two-Step Career Move

The transition from engineering to product management is one of the most difficult. Why? Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven. If you’re an engineer with product manager aspirations, make the move in two smaller steps instead of one big leap. It makes the transition easier, keeps you in your comfort zone and positions you for a wider variety of career options over the long term. […]

The State of Product Management and Agile Development: An Interview

Jim Gallant, Event Marketing for the Boston Product Management Association, interviews John Mansour, Managing Partner at Proficientz on the state of product management and Agile development. Jim and John discuss the following topics:   Why product management teams struggle with Agile. Unique aspects of B2B product management and their impact on Agile. The growing importance of buyer personas and why they matter more. The best ways to align executives and product management. Clarifying the product manager and product owner roles. The value of product management associations and ProductCamp conferences. […]

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Solve Customer Problems That Have Greater Strategic Impact!

Your target customers value business solutions more than products because solutions address problems that have greater strategic value to their organization.

Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

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In the Trenches FAQs

  • product management FAQs

Closing the Gap Between Strategic Priorities and Product Priorities

There’s Always a Big Gap Between the Priorities of Our Strategy Team and Product Management’s Priorities. What’s the Best Way to Close That Gap? […]

  • product management FAQs

Selling Product Plans

What Are The Most Effective Techniques for Selling Product Plans and Getting Them Funded? […]

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Product Management Playbook

  • Using Customer Focus Groups for Multiple Purposes

Using Customer Focus Groups: How to Get a “TwoFer”

How are you using customer focus groups? They’re typically one-dimensional. They guide teams on prioritizing product enhancements, and to a lesser extent, may be used to validate product designs. If you’re going to use customer focus groups, be sure to utilize them to the fullest extent during the upstream planning phases as well as the downstream launch phases. The Playbook: […]

  • market speak

Market Speak Versus Product Speak: Become a Magnate and a Magnet

You’ve heard the phrases “product speak” and “market speak.” If you’re in a product management, product marketing or product strategy role, market-speak is your default language. When you hone the skill of talking from the perspective of “the customer,” everything  you say makes sense because market and business conversations are simple to understand. Technical product conversations aren’t! The Playbook: […]

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