The B2B Product Manager Magazine

Product Management Best-Practice Articles

Blog: High-Octane Product Management

  • resolutions for product management

2016 Resolutions for Product Management & Marketing

Happy 2016! Here are two New Year's resolutions that can make 2016 more prosperous for product management, marketing, and sales teams. 1. Get to [...]

Agile Development: Early Predictions vs. Current Reality

Remember when the Internet was going to eliminate the middleman? We all know how that turned out! Whenever something new and revolutionary comes along, the bold predictions usually play out in three forms: The part that was way off base. The part that was accurate. The part no one predicted – which brought unexpected benefits. Agile development is no exception, especially as it relates to product management. […]

Conversational Marketing & Selling: What Language Are You Speaking?

Think back to the last really engaging conversation you had. You were speaking the same language and it just clicked. What if you could [...]


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In the Trenches FAQs

  • product management FAQs

Selling Vision to Customers

How Do You Sell Your Vision to Customers? […]

  • product management FAQs

The 5-5-5-Screening Process for New Product Ideas

Is there a quick and painless way to screen new product ideas? We’re constantly inundated. […]


Product Management Playbook

  • portfolio strategy and product planning

Giving Your Portfolio Strategy a Market-Facing Theme

When it comes to strategy, most goals or themes are internally focused on growth, profitability, etc. The Playbook: Create a market-centric theme that answers three questions: Where are we going (target markets)? How will we get there (customer goals and obstacles we’re addressing)? Why will we succeed (go-to-market tactics)? […]

  • uncover customer needs

Get More Face Time With Customers to Uncover Needs

There are two keys to getting more face time with customers and uncovering critical needs. The Playbook: 1) Product Management has to be organized in a way that makes customer communications systematic and purposeful, and 2) the objective of these customer meetings can’t be mixed with meetings to resolve product issues. […]