Shorter product lifecycles and cheap knock offs are commoditizing your products faster than ever.  Competing on price seems like the only logical choice.  It’s hardly a sustainable strategy. 

Competing on product features isn’t a long-term strategy either.  But leveraging the value of your entire portfolio to advance the strategic initiatives of your target customers can get you off the hamster wheel and delivering value at a level that transcends individual products.  No more splitting hairs to differentiate individual products.

Adopt Product Portfolio Management and Change the Rules

• See Markets Without Product Blinders and Uncover Bigger Problems
  If you’re analyzing markets through the lens of your products, you’re missing the bigger picture.  Markets do what they do and influence your target buyers from the CEO down to the front line workers.  Portfolio management helps you connect the dots between market dynamics, CEO initiatives and front line workers so you’re in a stronger position to uncover bigger problems in each market segment that have greater strategic implications.

• Create a Strategy Centered on High-Visibility Industry Problems, Not Products
  Debates over product priorities can be an endless loop that wreaks havoc on every part of the organization.  Portfolio management settles the debate without fanfare by focusing your strategy on well-documented industry problems.  The debate boils down to products most adept at solving well-known problems.  It’s usually not much of a debate.

• Differentiate Your Company Instead of Products
  Your buyers want to do business with companies that advance their strategy over the long term.  Selling the virtues of a many individual products doesn’t communicate your strategic value.  Portfolio management is highly conducive to differentiation because your positioning communicates the strategic value of your organization in the context of industry issues.  Your portfolio of high-value solutions offers the supporting proof points.

• Execute Product Initiatives With Strategic Purpose
  Poor product execution is a sign of poor strategy and product planning.  Portfolio management ties product plans and priorities directly to highly visible problems in your most lucrative market segments to eliminate any confusion over the pecking order of priorities.  Resource utilization improves significantly.

Contact Proficientz to learn how our Product Portfolio Management Framework, training programs and consulting services help you leverage your entire portfolio of products to deliver higher market value than each product is capable of delivering individually.  Learn how to innovate solutions that create a distinct competitive advantage and insulate you from commodity price wars for a longer period of time.

See a sampling of our electronics manufacturing clients.