Globalization + Commoditization = The Pressure Cooker
Shorter product lifecycles and cheap knock offs are commoditizing your products faster than ever. Competing on price seems like the only logical choice. It’s hardly a sustainable strategy.
Competing on product features isn’t a long-term strategy either. But leveraging the value of your entire portfolio to advance the strategic initiatives of your target customers can get you off the hamster wheel and delivering value at a level that transcends individual products. No more splitting hairs to differentiate individual products.
Get Started With Best Practices
If your team is just coming together, you’re transitioning from a project model to a product model or product management/marketing is relatively new to your organization, this two-day workshop is the perfect remedy for establishing a strong foundation of skills, terminology, processes and tools that drive consistency and improve execution.
Manage a Growing Product Portfolio
Managing each product like a business was great when you were a one-product company, but it doesn’t scale to deliver the growth executives and investors expect when you’re a 10, 50 or 100 product company. You’ve reached a growth inflection point. It’s time for a different set of best practices that uncover bigger market opportunities and deliver more innovative solutions to satisfy your lofty growth goals. The portfolio is your product!
Product Portfolio Management: 2 ½ Days
Contact Proficientz to learn how our framework, training programs and consulting services help you grow faster by uncovering bigger opportunities, creating higher value solutions, and communicating unique value.
See a sampling of our manufacturing clients.