5-Step Program
Become a Certified Product Manager
Follow These 5 Steps
- Find a consultative training program with hands-on learning.
- Make sure it’s fine-tuned for B2B/B2B2C Software & SaaS.
- Make sure it’s personalized to your products and your markets.
- Determine if you want to train yourself or a team.
- Enroll yourself or schedule team training & get certified.
The number one reason you want to become a certified product manager is to learn what world-class product management looks like for your products and your organization so you can deliver higher value products that keep new buyers coming and current customers paying.
Here’s the deal. If you’re a product manager, the number one thing that makes your job so difficult is everyone thinks they can do it better than you because they think they know the market and customers better.
Imagine this. What if your product management team understood the market and the customers better than all other disciplines combined, and that market knowledge translated into innovative market-leading products and greater respect and trust from all stakeholders, including executives.
That’s the number one goal of our personalized product management courses. We’ll teach you how to do it for your products, your markets and your customers with hands-on learning so that everyone understands what goes into your product decisions and trusts them (even though they may not agree)!
That higher level of market and the customer knowledge is also the key to strong alignment with design and engineering teams, simplifying design & development execution and delivering higher-value products customer love.
Our hands-on product management courses combine the best of the best practices into a single integrated framework with a common language, fine tunes them for B2B/B2B2C with consistent terminology and makes them easier to understand and adopt than any other framework.
BECOME A CERTIFIED PRODUCT MANAGER AND PORTFOLIO MANAGER
Hands-on Learning. Your Products. Your Markets. Faster Adoption & Results!
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PRODUCT MANAGEMENT 101 BASIC SKILLS Deliver Higher-Value Products Consistently & Efficiently!
Recently formed product management teams, this course will teach you the easiest way possible to learn the basics, get everyone on the same page, lead more, react less and scale for growth.
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PORTFOLIO MANAGEMENT 501 Differentiate in a Crowded Market
Product portfolio management is like an express MBA program for product management teams feeling the heat to differentiate and drive new growth in a crowded (commodity) market.
101 Basics
Foundational Skills
101 Basics
Foundational Skills
101 Basics
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Foundational Skills
Product Management 101 Basic Skills: Build a Solid Foundation for Growth
This hands-on workshop gives new and recently formed product management teams the simple basics to work smarter, not harder. Get your team on the same page with a common baseline of skills, best practices, terminology, and artifacts that give you a solid foundation to grow at scale.
Learn how to create higher value products with less effort so you can grow your market share, retain more customers, and grow wallet share. You'll gain stronger market and customer knowledge than all other disciplines, the key to leading more than reacting!
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual Classroom: Four Half-Day Sessions, $2,195/person
- Onsite: 2 Days, $2,195/person
- Self-Study Course
- 141 minutes of video + exercises
- See subscription plans & pricing
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
501 Portfolio
Differentiate & Grow
501 Portfolio
Differentiate & Grow
501 Portfolio
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Differentiate & Grow
Pre-requisite: 101 Basic Product Management
Portfolio Management 501: Advanced Skills to Establish Market Leadership
If your product management team is feeling the heat to drive new growth, this product portfolio management course will make it easy for you to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes (solutions) that accelerate growth.
It's like a crash MBA course for B2B product portfolio management, except it's practical!
- Live Virtual Classroom: Four Half-Day Sessions, $2295/person
- Onsite: 2 Days, $2295/person
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
SELF-STUDY
101 Basic Product Management Skills
The Next Best Thing to a Live Classroom!
Learn and adopt at your own pace! Short videos that aren't scripted, great B2B/B2B2C examples and hands-on exercises for your own products.
- 20 total lessons
- 141 minutes of video.
- Certification exam included.
- Entire course $999 for 6 months
- Each section $249 for 30 days
- SECTION 1: Target Markets
- SECTION 2: Value Foundation
- SECTION 3: Market Opportunities
- SECTION 4: Product Priorities
- SECTION 5: Execute
The Classroom
Hands-On Personalized Learning
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
“I really liked the focus on simplicity and practicality, and understanding where others may have pitfalls. The framework is excellent, and I think really helps understand how to take strategy and make it actionable, tied to value. Very well done!!”
“Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
“I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
“I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
“I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
One Framework
THE BEST OF THE BEST PRACTICES
A Common Language and Consistency Across Product Management.
How many product management frameworks can you realistically adopt while handling all the responsibilities of your job and still keep your sanity?
If you're feeling completely overwhelmed by all the product management frameworks, agile frameworks, continuous discovery frameworks, jobs to be done frameworks, design thinking, positioning frameworks, launch frameworks and on and on, you're not alone.
Our B2B Product Management Framework combines the best of the best practices across product management, product marketing, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Your Instructor
Product and Career Success
My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
