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Blog: High Octane Product Management

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Is Your Product Strategy Like a Bad Maps App?

If your product strategy changes so often that the execution of the smallest project is a challenge, you may have the equivalent of a bad maps app on your hands. The culprit? It’s too much about the product. The fix? Center your product strategy on the business goals of your target customers, and both the destination and turn-by-turn directions will be crystal clear.  […]

October 20th, 2016|0 Comments

Voice of the Customer: Listening in Layers

Nothing bad comes from listening to the voice of the customer. In fact, it’s all good. Any customer insights are better than none. Make it a routine business practice and you’ll get higher-value products and solutions to market faster, grow revenue and have more loyal customers. In B2B though, the customer’s voice has multiple layers that require unique listening skills.


September 27th, 2016|0 Comments

The Product Management Career Ladder: Tactical. Operational. Strategic.

Before your mind wanders too far, let’s set the record straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits.


September 25th, 2016|0 Comments

Stress-Out Your Buyers For More Effective Product Positioning

Effective product positioning comes in many forms. But there’s only one outcome you’re looking for: An emotional reaction. Do it consistently and your pipeline will be chock full of qualified leads. Reminding your buyers of their biggest stressors before serving up the solutions is one way to evoke the emotional reaction that ultimately engages your salespeople with decision-makers.


August 18th, 2016|0 Comments

Why Every Product Strategy Needs a Strong Narrative

Want to give your product strategy the best odds of succeeding? Then consider the “hashtag” world we live in these days: People and companies don’t create plans. They create movements to ignite passion and energize others to jump on their bandwagon.

Your product strategy doesn’t need hashtags. But you do need to think about how to create impassioned momentum, both inside and outside the organization, to push your strategy over the countless hurdles and detours it’ll encounter along the way. Create a movement — starting with a strong narrative — and you’ll have an army of supporters that take the weight of the world off your shoulders.  […]

August 18th, 2016|0 Comments

Product Launch Success: Five Can’t-Miss Ingredients

Let’s assume you’ve clearly defined your target markets, identified high-value business needs and created a unique solution to meet those needs. You’re off to a great start. But don’t take your foot off the gas pedal yet. Market success can be elusive unless you invest just as much effort into executing the launch as you did into identifying the needs and building the solution.

Product launch success comes down to good old-fashioned blocking and tackling in the trenches. It’s hard work. It’s a grind. It’s not fun. It’s not sexy. But there’s a direct correlation between your launch efforts and market success.

Here are five can’t-miss ingredients that all but guarantee product launch success.


June 29th, 2016|0 Comments
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