There is a gaping hole that exists between corporate financial goals and the constantly growing slate of product initiatives.  When that gap exists, every market opportunity and every product idea seems like a good one.  It’s a path of distraction that’s stifling the growth of many organizations.

Product management and product marketing teams collectively own the responsibility for closing the “strategy gap.” Through no fault of their own, few teams are structured to do so.  It’s time for a new class of product manager, a new structure for product teams and a new gauge for measuring success.  Traditional Product Management is growing up!

 Proficientz White Paper - A New Class of B2B Product Manager Rev2

Related white papers.

 Proficientz White Paper - Creating a Market-Driven Organization From the Top Down

 Proficientz White Paper - Market Strategy & Portfolio Planning Rev 8-11