Product Management Framework for B2B
Improving the WHAT & WHY Part of Product Management
We're good on the HOW part! The influx of technical people in product management roles means we're really good at defining technical solutions, product specifications and driving them through development.
The WHAT & WHY part is our biggest opportunity for product management to improve its effectiveness - defining market and business needs in plain simple English before diving into the technical details of HOW the products will work.
The greater the clarity of the WHAT & WHY part, the easier the execution of the HOW part!
Our fifth generation Framework makes it easier than any other framework for B2B organizations to connect the upstream WHAT & WHY planning to the downstream HOW execution.