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Product Management Framework for B2B
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Improving the WHAT & WHY Part of Product Management

We're good on the HOW part!  The influx of technical people in product management roles means we're really good at defining technical solutions, product specifications and driving them through development.

The WHAT & WHY part is our biggest opportunity for product management to improve its effectiveness - defining market and business needs in plain simple English before diving into the technical details of HOW the products will work.

The greater the clarity of the WHAT & WHY part, the easier the execution of the HOW part!  

Our fifth generation Framework makes it easier than any other framework for B2B organizations to connect the upstream WHAT & WHY planning to the downstream HOW execution.  

Contact us to learn how our framework and product management training courses help your team take a stronger role in driving growth.

 

 

 

  DOWNLOAD FRAMEWORK

 

Why a goal of building great products may be counter-productive in B2B.

DOWNLOAD WHITEPAPER

FRAMEWORK OVERVIEW DEMO

View the 3-minute video to learn how our 5th generation framework continues to simplify B2B product management & marketing.


 

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