Product Management Framework for B2B
Managing & Marketing Products Portfolio Style!
You can have a team of product managers working in silos to build great products for users (like a consumer product company) or you can have a team of product managers working together to deliver high-value solutions that are more valuable to businesses and their customers.
The Proficientz Framework is a set of proven best practices for managing your products collectively (the portfolio) with the goal of delivering high-value solutions for businesses.
Remember: In B2B, what's best for each product isn't always best for your organization. The Proficientz Framework is a unique approach that keeps your portfolio consistently on track to a destination that's most desirable for your organization.
If your product management team is too focused on building "great products" for business customers that value integrated solutions, contact us today to learn how our one-of-a-kind B2B framework and product management training courses help your team uncover needs that are more strategic to businesses and deliver higher value solutions.
Three Parts to the Proficientz Framework