A Framework for the NEW B2B Product Management & Marketing!
Practices for managing every product like a business were born in consumer product companies and don't translate well to most B2B organizations because too many products going in too many directions with competing agendas can dilute the core competencies of any organization.
The Product Portfolio Management Framework from Proficientz is a model that helps B2B and B2B2C organizations strengthen their core competencies by utilizing the entire portfolio to create solutions that offer unique and differentiating value to accelerate growth.
The Proficientz Framework helps B2B organizations...
retain customers and protect recurring revenue streams by helping individuals become more proficient at creating, managing and marketing products.
drive new growth by helping teams of product managers, marketers and strategists uncover bigger problems and deliver higher value multi-product solutions.
improve day-to-day execution by synchronizing tactical initiatives across all disciplines to a common portfolio strategy that supports the organization's goals.
accelerate time to market with best-practices for agile or traditional product design and development methodologies.
communicate stronger value propositions with best practices for positioning high-value solutions that differentiate.