Product Management Framework for B2B
One Simple Concept Drives Everything
Understand the business of your target customers – the dynamics of their industry, their goals, their strategies and their competitive landscape. Then understand how those forces shape what they do, why they do it, how they do it and the obstacles inhibiting their success.
That knowledge is the single biggest competency required to build a strong product management, product marketing and sales enablement discipline that your organization trusts in the driver's seat.
The Proficientz Framework is a set of proven best practices that help B2B and B2B2C organizations deliver higher value solutionsby developing product management, product marketing and sales enablement skills that are centered on the business of your customers.
If your product management team is working in silos and priorities are constantly changing, contact us today to learn how our one-of-a-kind B2B framework and product management training courses help your team uncover needs that result in higher value solutions by eliminating the silos and focusing more on the goals of your target customers.
Colors of the Proficientz Framework