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Product Management Framework for B2B
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Solutions Rule the Day in B2B Product Management & Marketing!

If your product management team is too focused on building products for customers that value integrated solutionscontact us today to learn how our framework and product management training courses help your team uncover needs that are more strategic to businesses and deliver higher value solutions.

Proficientz has developed the only B2B Product Management Framework that helps organizations accelerate growth by uncovering target customer needs that are strategic at the senior management and executive levels and delivering higher value (multi-product) solutions that improve processes and workflows in the trenches (for users) to satisfy those needs.  





Three Parts to the Proficientz Framework

  1. Purple Chevron Activities – Establish the Foundation and Portfolio Focus
    Crystal clear answers to the following WHO, WHAT & WHY questions simplify strategy decisions and subsequent execution across the board.
      - Who are our target customers?
      - What are their strategic goals (senior managers and executives)?
      - Why are those goals important?
      - What are their biggest operational obstacles?
      - What obstacles, if addressed, are most valuable to our target customers and to our organization?
  2. Blue Chevron Activities – Determine Strategic Priorities
    A single portfolio strategy is the lynchpin to eliminating product silos and improving execution in R&D, marketing and sales. It’s also paramount to delivering higher value (multi-product) business solutions. Make the business goals of your target customers the focal point and strategy decisions are simple.
  3. Green Chevron Activities – Execute Product, Marketing and Sales Enablement Plans
    Execution is the HOW part of the equation, and the devil is always in the details! The greater the clarity of the upstream WHO, WHAT & WHY part, the easier the execution of the downstream HOW part.  Role clarity, consistent processes and simple tools ensure solid execution of product, marketing and sales enablement activities.

Explore our product management training programs and contact us today to learn how Proficientz can help your team accelerate growth and profitability by creating, marketing and selling higher value business solutions.




Why a goal of building great products may be counter-productive in B2B.



View the 3-minute video to learn how our 5th generation framework continues to simplify B2B product management & marketing.


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