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Product Management Framework for B2B
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One Simple Concept Drives Everything

Understand the business of your target customers – the dynamics of their industry, their goals, their strategies and their competitive landscape. Then understand how those forces shape what they do, why they do it, how they do it and the obstacles inhibiting their success.

That knowledge is the single biggest competency required to build a strong product management, product marketing and sales enablement discipline that your organization trusts in the driver's seat. 

The Proficientz Framework is a set of proven best practices that help B2B and B2B2C organizations deliver higher value solutionsby developing product management, product marketing and sales enablement skills that are centered on the business of your customers. 





If your product management team is working in silos and priorities are constantly changing, contact us today to learn how our one-of-a-kind B2B framework and product management training courses help your team uncover needs that result in higher value solutions by eliminating the silos and focusing more on the goals of your target customers. 


Colors of the Proficientz Framework

  1. Purple – Establish Your Market Focus
    Crystal clear answers to WHO (are our target customers?), WHAT (are they trying to accomplish?) & WHY (are those goals important?) simplifies everything related to managing, marketing and selling your products.
  2. Blue – Determine Strategic Priorities for the Portfolio
    "Where are we going and how will we get there?" A strategic roadmap answers those questions for the entire portfolio to ensure product roadmaps, marketing programs and sales enablement activites get you to your destination.
  3. Green – Execute & Deliver
    Execution is the HOW part of the equation, and the devil is always in the details! The greater the clarity of the upstream WHO, WHAT & WHY part, the easier the execution of the downstream HOW part




Why a goal of building great products may be counter-productive in B2B.



View the 3-minute video to learn how our 5th generation framework continues to simplify B2B product management & marketing.


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