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Product Management & Marketing Framework for B2B
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When the Goals of Your Target Customers are the Focal Point, Everything is Easier!

In B2B, there's no easier way to uncover needs than understanding the goals of your target-customers from the top of the organization all the way down to the minutia in the trenches.  The most critical needs are the obstacles that make those goals most challenging to reach.  It's that simple!   

That's what separates the Proficientz Framework from all the others.  It elevates the focus from product success to market success and encourages collaboration across product and marketing teams to uncover and solve more critical needs beyond the capabilities of each product. Higher value solutions and great products are the result!  

Explore our Framework then contact us to learn how it can help your organization grow faster by delivering higher value business solutions.






Why a goal of building great products may be counter-productive in B2B.



View the 3-minute video to learn how our 5th generation framework continues to simplify B2B product management & marketing.


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