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		<title>Positioning & Messaging for B2B</title>
		<description>Discuss Positioning & Messaging for B2B</description>
		<link>http://www.proficientz.com/positioning-a-messaging.html</link>
		<lastBuildDate>Fri, 24 May 2013 01:51:25 +0000</lastBuildDate>
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			<title>Director of Marketing</title>
			<link>http://www.proficientz.com/positioning-a-messaging.html#comment-406</link>
			<description><![CDATA[This will only help our messaging become more and more targeted and relevant to our markets as we follow ZIGZAG's positioning guidelines. The discussions made my brain hurt but in the best way! I felt like I was in school again Fun and valuable.]]></description>
			<dc:creator>Amy Graham</dc:creator>
			<pubDate>Sat, 25 Sep 2010 08:09:11 +0000</pubDate>
			<guid>http://www.proficientz.com/positioning-a-messaging.html#comment-406</guid>
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			<title>Vice President of Sales Enablement</title>
			<link>http://www.proficientz.com/positioning-a-messaging.html#comment-365</link>
			<description><![CDATA[As part of an initiative to raise brand awareness at the senior executive level, it was imperative for our worldwide sales team to carry the new message into executive level conversations that are becoming a bigger part of our sales cycles. ZIGZAG's proven methodology for tools creation made it easy for us to quickly generate the tools and get them into the field for immediate impact. ZIGZAG's positioning framework and sales tools are some of the best in the business. It makes my job a lot easier.]]></description>
			<dc:creator>Kevin Strange</dc:creator>
			<pubDate>Fri, 15 Jan 2010 08:01:39 +0000</pubDate>
			<guid>http://www.proficientz.com/positioning-a-messaging.html#comment-365</guid>
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			<title>SVP, Business Development</title>
			<link>http://www.proficientz.com/positioning-a-messaging.html#comment-349</link>
			<description><![CDATA[ZIGZAG's positioning framework and sales tools made it easy to elevate the dialogue to a business value conversation that's easy for our customers to understand and easy for us to speak. We used it to deliver the new company positioning at our kickoff meeting this year and everyone loved it. We are now using the information across all of our sales and marketing materials. Thank you ZIGZAG!]]></description>
			<dc:creator>J. Edward Horton, Vestcom</dc:creator>
			<pubDate>Tue, 01 Sep 2009 09:09:38 +0000</pubDate>
			<guid>http://www.proficientz.com/positioning-a-messaging.html#comment-349</guid>
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