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Product Portfolio Management Training
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The Value of Product Management Teams! Product Management teams create greater market value for their organization because teams are capable of uncovering bigger market opportunities and delivering higher value solutions that transcend products. Our Product Portfolio Management Framework and training programs are designed to raise the skills of your product management teams so they’re consistently creating greater market value for your organization. Product execution is no less important but done with greater market focus. Product Management University
PORTFOLIO MANAGEMENTFocus on broad industry issues and buyer strategies and the magnitude of market opportunities you uncover and the value of solutions you deliver will be nothing short of remarkable. Watch it happen right there in the classroom, then make it your de facto standard for product management. More info
Strategy & Product PlanningMarket Strategy & Portfolio PlanningImagine a single strategy that transcends products, focuses on the highest value market opportunities, eliminates competing product priorities and energizes executives, marketing, sales and product development. In this course you’ll learn best practices to accomplish all of the above by treating your portfolio as a single asset for purposes of strategy and planning while using products as levers to create higher value solutions and advance your market position. This approach will ensure product, marketing and sales initiatives are aimed at the market opportunities most conducive to meeting the organization’s short and long term goals while product initiatives are prioritized and executed accordingly. More infoRequirements Definition & Product PlanningImagine the cycles you’ll save when you no longer have to do business cases and feature ROIs for every product release, or compete with fellow product managers for resources at every turn. Adopt broader views of the market, identify bigger problems that transcend products and create higher value solutions that are more strategic to your buyers. In this course, your team will first learn how to prioritize the release of features across products that form your high-value market solutions. Then you’ll learn how to quiet the squeaky wheels by incorporating routine product enhancements into those larger projects to maximize resource utilization. More info
Positioning & Product DemosPositioning & MessagingDifferentiation is the bottom line! Communicate the strategic value of your organization to each target market segment and use products and features as proof points to substantiate your thought leadership. It boils down to credibility and relevance. More infoPresentation & Demo SkillsWhat's the plot? Avoid the typical feature dump demo. Define value themes that speak to strategic motivations of buyers in each market segment then demonstrate operational product solutions to highlight your differentiation. It’s an easy way to take the competition out! More info
IntroductionIntroduction to Product Portfolio ManagementThere’s a wealth of untapped talent in each of your product managers. But it's difficult to reap the benefits of that talent when they're confined to individual products. This content-rich seminar discusses new best practices for managing and marketing a portfolio of products to help organizations realize the full potential of their product management teams. More info
CertificationPortfolio Management & Marketing Certification ExamYou know it, but can you do it? It's all about reality. Certified individuals know what to do and how to do it in a variety of real world situations because they have to do it on the exam. More info
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