What We Do
Since 2001, Proficientz has provided B2B product management training & consulting services for organizations in high technology, healthcare, financial services, business services, telecom and manufacturing.
What Makes Us Unique?
- Our B2B/B2B2C specialization that emphasizes solutions over products
- Our hands-on, how-to approach to everything
The devil is always in the details, and we want to make sure you’re using our best practices in ways that are most beneficial to your products, your markets, your business model and the unique culture of your organization.
- To help you uncover business needs that are more critical to the success of your target customers,
- To utilize your products & services to deliver solutions that have greater customer value than any single product to meet those needs,
- And to grow profitably doing it.
Our B2B Product Management & Marketing Framework
Successful Customers vs. Successful Products!
Successful products and services are the result of making customers successful. It’s an unconventional approach that doesn’t revolve around “the product,” but one that simplifies every aspect of product management, product marketing and sales enablement because it revolves around the success of the customer.
That customer-success focus is what separates the Proficientz Product Management Framework from all other product-centric frameworks. Our best practices begin and end with making customers successful and utilizing your products and services to grow profitably doing it.
Our Training – It’s All About You!
The easiest way to learn something is to do it. Our product management training programs are more hands-on and more relevant to your markets, products, your business model and the culture of your organization than any other provider.
Our Consulting Services
Operationalizing product management, product marketing and sales enablement is at the core of everything we do. Our consulting services can help you get started from scratch, fine tune your current operation and everything in between.