Make Customers Successful. Use Your Products & Services to Grow Profitably Doing It!
Since 2001, Proficientz has provided B2B product portfolio management training & consulting services for organizations in high technology, healthcare, financial services, business services, telecom and manufacturing. The first and most important order of business is understanding what it takes to make your target customer organizations successful from the top down. Learning how to use your products and services to grow profitably doing it is the definition of product management, product marketing and sales enablement.
What Makes Us Unique?
- Our B2B/B2B2C specialization that emphasizes solutions over products
- Our hands-on, how-to approach to everything
- Our portfolio management approach to managing, marketing and selling solutions
- To help you uncover business needs that are more critical to the success of your target customers,
- To meet those needs by eliminating competing silos and constantly changing priorities,
- And to grow profitably by delivering solutions that have greater value than any single product.
What We Do
Our B2B Product Portfolio Management & Marketing Framework
Successful Customers vs. Successful Products!
Successful products and services are the result of making customers successful. It’s an unconventional approach that doesn’t revolve around “the product,” but one that simplifies every aspect of product management, product marketing and sales enablement because it revolves around the success of the customer.
That customer-success focus is what separates the Proficientz Product Management Framework from all other product-centric frameworks. Our best practices begin and end with making customers successful and utilizing your products and services to grow profitably doing it.
Our Training – It’s All About You!
The easiest way to learn something is to do it. Our product management training programs are more hands-on and more relevant to your markets, products, your business model and the culture of your organization than any other provider.
Our Consulting Services
Operationalizing product management, product marketing and sales enablement is at the core of everything we do. Our consulting services can help you get started from scratch, fine tune your current operation and everything in between.