About Proficientz B2B Product Management is Different!
The New Definition of B2B Product Management & Marketing
B2B organizations can only go so far managing and marketing each product like a business because there are too many "businesses" going in too many different directions that dilute the organization's core strengths. Product Portfolio Management is the new B2B product management, a three-dimensional model that amplifies the organization's core strengths by aligning the entire portfolio to a common purpose that delivers unique value to the market.
We're on a Mission!
Proficientz is on a mission to rewrite the book on B2B product management and marketing. A mission to create a discipline that's broader than the product management department and functions as the respected conscience of every organization. A mission that goes beyond a department of individuals responsible for creating, managing and marketing products to one that also helps teams of product managers, owners, marketers and strategists uncover and solve bigger problems with multi-product solutions that drive growth. A mission that aligns the organization's goals and tactical initiatives across all disciplines to a common portfolio strategy to improve market focus, resource utilization and day-to-day execution at all levels. If you support our mission, contact us today to learn how we can help transform your product management department into the respected conscience of your organization.
The 3 Dimensions of B2B Product Management
How We Accomplish Our Mission
Read more about our B2B portfolio management approach and learn why it's more beneficial for B2B organizations than traditional consumer-product models.