About Proficientz B2B Product Management is Different!

The New Definition of B2B Product Management & Marketing

B2B organizations can only go so far managing and marketing each product like a business because there are too many "businesses" going in too many different directions that dilute the organization's core strengths. Product Portfolio Management is the new B2B product management, a three-dimensional model that amplifies the organization's core strengths by aligning the entire portfolio to a common purpose that delivers unique value to the market.

We're on a Mission!

Proficientz is on a mission to rewrite the book on B2B product management and marketing. A mission to create a discipline that's broader than the product management department and functions as the respected conscience of every organization. A mission that goes beyond a department of individuals responsible for creating, managing and marketing products to one that also helps teams of product managers, owners, marketers and strategists uncover and solve bigger problems with multi-product solutions that drive growth. A mission that aligns the organization's goals and tactical initiatives across all disciplines to a common portfolio strategy to improve market focus, resource utilization and day-to-day execution at all levels. If you support our mission, contact us today to learn how we can help transform your product management department into the respected conscience of your organization.

The 3 Dimensions of B2B Product Management

How We Accomplish Our Mission

1. By helping individuals become more proficient at creating, managing and marketing products to protect recurring revenue streams and improve customer retention. 
2. By helping teams of product managers, marketers and strategists uncover bigger problems and deliver higher value solutions by utilizing multiple products within the portfolio to drive growth and create unique value.  
3. By helping organizations improve day-to-day execution and resource utilization by synchronizing tactical initiatives across all disciplines to a common portfolio strategy that supports the organization's short and long term goals.

Proof Points

• Explore our Portfolio Management Framework to see why portfolio management is more beneficial for B2B organizations than traditional consumer-product models.
• View our training programs to see how we raise the skills of individuals and teams to support the organization's overall mission.
• Join our mailing list to receive best-practice tips for strengthening all three dimensions of your product management discipline.

Read more about our B2B portfolio management approach and learn why it's more beneficial for B2B organizations than traditional consumer-product models.

Proficientz White Paper - A New Class of B2B Product Manager Rev2

Proficientz White Paper - Creating a Market-Driven Organization From the Top Down

Proficientz White Paper - Market Strategy & Portfolio Planning Rev 8-11