About Proficientz About
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About Proficientz Greater Market Value or Better Products? They don't always go hand in hand! Proficientz was founded in 2001 on a single principle – it’s more important for product teams to possess skills that create greater market value for their organization than it is for individuals to create better products. Business practices focused on improving the performance of individual products don’t accomplish that goal because they create silos and force product teams to compete in the interest of product goals instead of collaborating to meet the organization’s goals. Proficientz offers a more holistic approach to managing and marketing products to deal with product portfolios that are becoming increasingly larger and more complex. Our Product Portfolio Management Framework and training programs raise the skills of your product teams to a level where they’re consistently creating greater market value for your organization by uncovering and solving bigger problems at a level that transcends products. Product execution is still product specific but done with clear strategic purpose. Proficientz specializes in B2B product portfolio management. Our goal is to create world-class product teams that are more valuable to their organizations than a group of individuals striving to create better products. Read more about our portfolio management approach that delivers higher impact solutions and improves your value to the market.
 Proficientz White Paper - Market Strategy & Portfolio Planning Rev 8-11
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