Accelerate Growth by Making the Shift From Tactical Products to Strategic Solutions

Turn Technical Product Experts into Market and Business Experts

Learn Basic Product Management & Marketing

Ideal if...

You’re just getting started and/or most of your product managers are technical.

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Accelerate Growth by Eliminating Silos and Competing Priorities

Learn Portfolio Product Management & Marketing

Ideal if...

Your portfolio has grown and all the competing priorities have brought progress to a screeching halt!

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Make the Leap From Tactical Products to Strategic Solutions With Agile

Learn Agile Product Management & Marketing

Ideal if...

You’re good at user stories but not so good at uncovering the next big problem to solve.
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Grow Short-Term Revenue by Selling Value to the Executive Buyer

Learn Positioning & Sales Enablement

Ideal if...

Your salespeople are engaging too often with users and not enough with executive buyers.
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Product Management Training – Grade School or Grad School?

If you’re a B2B/B2B2C organization with more than one product or service, here’s some great news! You can skip the grade school version of product management training — building tactical products for users — and jump straight to the grad school version where you’ll learn how to manage and market your products with the goal of delivering strategic value to the executive buyer.

Here’s the best part: when you go directly to product management grad school, you’ll eliminate your biggest headaches — competing product silos, shiny new object syndrome, and constantly changing priorities that bring your momentum to a screeching halt.

Don’t settle for product management training that limits your products to tactical user value!

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Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.

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Solve Customer Problems That Have Greater Strategic Impact!

Your target customers value business solutions more than products because solutions address needs that have greater strategic value to their organization.

Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

Download a Free Chapter