Product Management Training – Grade School or Grad School?
If you’re a B2B/B2B2C organization with more than one product or service, here’s some great news! You can skip the grade school version of product management training — building tactical products for users — and jump straight to the grad school version where you’ll learn how to manage and market your products with the goal of delivering strategic value to the executive buyer.
Here’s the best part: when you go directly to product management grad school, you’ll eliminate your biggest headaches — competing product silos, shiny new object syndrome, and constantly changing priorities that bring your momentum to a screeching halt.
Don’t settle for product management training that limits your products to tactical user value!